Rachael first developed her extensive media contacts while working as national publicist for Sony Music Australia . Her work with Australia's number one radio network, Austereo, as a radio announcer and producer in Brisbane and Sydney combined with her television experience with Channel Nine, the Seven Network and Foxtel expanded those contacts. As a published writer with Fairfax, News Limited, ACP , Pacific Mags, POL , Murdoch Magazines, Emirates, South China Morning Post and others she now has all media outlets covered.

As a public relations consultant she has worked with Caesarstone and James Starr Management and developed strategy with Toyota Australia, implementing publicity and managing PR campaigns such as the Toyota Planet Ark National Tree Day and Thredbo sponsorship. She has also worked with Mazda, Accor, Hays Personnel and Black & Decker to secure event sponsorship for female focused launch events.

Rachael consults on marketing to luxury property development firm Commonage Close in Queenstown and premium bridal brand Helen Rodrigues, exclusive agent for Vera Wang, Monique L’Huillier and Oscar de la Rente in Australia. She is also a creative consultant to the exclusive lifestyle management group Quintessentially and has worked with Splendid Communications on their Johnny Walker Blue account.

A graduate of AWARD School , Rachael worked as a freelance copywriter with Giant Leap virtual agency and their clients - James Squire Brewery, The Guide Dogs and Eat City.

As a marketer to women she has worked with Whybin Lawrence TBWA in Melbourne and Sydney and is quoted in industry trade press on a regular basis.